Dentsu has appointed Saagar Sethi as Chief Business Officer, South Asia, effective September 1, 2026. In his new role, Sethi will oversee an expanded portfolio covering Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence. Expanded Leadership Mandate By bringing these key commercial and operational functions under unified leadership, Dentsu aims to...
Creambell Ice Cream has appointed Dentsu to handle its integrated media and creative mandate. The partnership marks a strategic step for Creambell as it looks to enhance its market presence and connect more effectively with consumers across India. A Unified Marketing Approach With this mandate, Dentsu will oversee both media planning and buying as well...
Intro Dentsu has landed the integrated marketing communications (IMC) mandate for HELL Energy Drink and this one’s less about a routine agency win, more about turning up the volume on a fast-scaling brand. Because in the energy drink game, visibility isn’t enough. You need impact, attitude, and recall that hits instantly. What’s happening Dentsu will...
