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A Place for Everything, and More Space for You: IKEA Alsulaiman Launches Overthinking, sorted.

IKEA Alsulaiman has launched Overthinking, sorted., a new campaign showing how better bedroom storage can do more than organise our belongings – it can give us one less thing to think about. The campaign is rooted in a familiar human truth: amid the pace and pressure of everyday life, people carry an endless mental load...

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Darine Elkaissi Takes Charge as Managing Director at Initiative Saudi Arabia

Initiative, a global media agency under Middle East Communications Network (MCN) in the MENAT region and part of Omnicom, has appointed Darine Elkaissi as Managing Director for Saudi Arabia. The appointment strengthens the agency’s leadership in the Kingdom as it continues to expand its presence in one of the region’s most competitive markets and accelerate...