WLDD, a new-age content distribution and creator-led marketing company founded in 2018, has secured strategic investment from Adfactors PR, India’s largest public relations firm, and Vikas Khemani, Founder & CIO at Carnelian Asset Management & Advisors. The investment will support WLDD’s plans to scale its technology, creator ecosystem, content platforms and brand solutions as businesses...
Coca-Cola has partnered with acclaimed Iraqi singer Rahma Riad to launch a new Middle East football anthem ahead of the FIFA World Cup 2026, bringing together the power of music, culture, and sport to celebrate the passion of football fans across the region. The anthem aims to capture the excitement and unity that football inspires...
Coca-Cola India has partnered with Burger King India to roll out ‘Feast on Wheels’, a campus-focused activation aimed at engaging Gen Z audiences through on-ground, experience-led interactions. The initiative reflects a growing shift in marketing strategies, where brands are moving beyond traditional formats to create culture-driven experiences that resonate with younger consumers. Bringing the Brand...
