Flipkart’s Big Billion Days sale recorded a 20–22% year-on-year increase in buyers, orders and units sold, while unique visitors rose nearly 10% compared with last year, according to a press note from the e-commerce company. The 11-day festive sale, which opened on October 9, witnessed demand across categories ranging from beauty and personal care to...
As India prepares for Flipkart’s Big Billion Days, the brand has taken the shopping festival to the streets of Kolkata with ‘Kothaye Jaabe Dada?’, an activation that taps into the city’s familiarity with the term “BBD” and gives it a new festive meaning. Turning BBD Bagh into a Big Billion Days Connection The campaign draws...
Flipkart has rolled out a new film, Yahan Kuch Bhi Ho Sakta Hai, for its Big Billion Days 2026 campaign. The film explores how unexpected moments can change the course of an otherwise ordinary day, turning situations of misfortune into surprising moments of luck. The campaign features actors Sreeleela, Aneet Padda and Jackie Shroff, alongside...
