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August 7, 2026 August 7, 2026 by In AdvertisingStory 2

Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season...

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April 16, 2026 April 16, 2026 by In Story 2PR & Digital News

CheQ and AU Small Finance Bank launch India’s First Co-branded LED Credit Card

CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...