Quick commerce platform Zepto has teamed up with Google’s Gemini AI to create a unique Father’s Day campaign that blends nostalgia, humour, and artificial intelligence. The campaign features a comic-style superhero dad reflecting on the challenges of his younger days, drawing playful comparisons between past hardships and modern-day conveniences. Through a series of humorous illustrations,...
Pattern Co-Founder and CEO Dave Wright has unveiled ‘Pi’, a new AI-powered ecommerce engine designed to help brands make faster, smarter, and more data-driven retail decisions in an increasingly competitive digital commerce landscape. The launch reflects the growing role of artificial intelligence in ecommerce operations as brands seek to optimise performance, improve customer experiences, and...
Ogilvy India has partnered with Google India to launch a bespoke AI-powered creative studio aimed at enhancing creative excellence, accelerating innovation, and transforming how campaigns are conceptualised and executed in the advertising industry. The collaboration reflects the growing integration of artificial intelligence into modern creative workflows as agencies and brands increasingly explore technology-driven approaches to...
