Pattern Co-Founder and CEO Dave Wright has unveiled ‘Pi’, a new AI-powered ecommerce engine designed to help brands make faster, smarter, and more data-driven retail decisions in an increasingly competitive digital commerce landscape. The launch reflects the growing role of artificial intelligence in ecommerce operations as brands seek to optimise performance, improve customer experiences, and...
Ogilvy India has partnered with Google India to launch a bespoke AI-powered creative studio aimed at enhancing creative excellence, accelerating innovation, and transforming how campaigns are conceptualised and executed in the advertising industry. The collaboration reflects the growing integration of artificial intelligence into modern creative workflows as agencies and brands increasingly explore technology-driven approaches to...
