Richa Dholi has joined Kotak Mahindra Bank as head of marketing – credit cards, bringing experience across brand marketing, digital strategy, social media and communications to the banking sector. Before joining Kotak Mahindra Bank, Dholi served as global marketing director at Qure.ai, where she was responsible for the company’s global marketing initiatives. She previously worked at HDFC Bank as head of social media and new age content. During her tenure, she was associated with initiatives and campaigns including Vigil Aunty, PayZapp and Pixel. Dholi’s professional experience also includes roles at Wunderman Thompson South Asia, Koo India, Ogilvy, Capgemini, Lowe Lintas and Partners, and McCann Worldgroup. Her appointment adds to Kotak Mahindra Bank’s marketing leadership as she takes charge of the credit card marketing function.
