Othmane Nadifi Named Managing Director for Mondelēz Gulf

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, bringing more than two decades of fast-moving consumer goods (FMCG) experience to the role as the company looks to strengthen its regional operations and expand its snacking portfolio.

In his new position, Nadifi will focus on improving commercial execution, driving portfolio innovation and building team capabilities, while keeping consumer and customer needs at the centre of the business.

Nadifi previously led Mondelēz International’s Morocco business as managing director for six years, from October 2020 to September 2026.

Commenting on the appointment, Ihab Amin, president, Middle East, North Africa and Pakistan at Mondelēz International, said, “The Gulf offers significant opportunities for our snacking business, with demand for convenience and premium experiences, alongside the expansion of digital commerce, creating new ways to reach consumers and provide them with their snacking needs. Othmane’s commercial insight and leadership experience will help us respond to these opportunities through relevant innovation and stronger execution across our markets.”

Nadifi began his career at Procter & Gamble in Morocco and Saudi Arabia before moving into leadership positions at PepsiCo and Reckitt Benckiser across the Maghreb region.

Between 2013 and 2020, he served as chief operating officer of Varun Beverages Morocco, PepsiCo’s bottling partner in the country. In that role, he oversaw operations and strategic planning, adding to his experience in business management and regional leadership.

Speaking about his priorities in the new role, Nadifi said, “Our ambition is to build on the strength of our established business while identifying new opportunities across categories and channels. We will continue to grow our brands, strengthen our partnerships with customers and invest in the capabilities of our teams.”

The appointment comes as Mondelēz International seeks to build on its established presence in the Gulf, pursue new growth opportunities and strengthen customer relationships while responding to evolving consumer preferences across the region.