Nykaa and L’Oréal’s BOLD Launch Investment Initiative for Indian Beauty Brands

Nykaa and Business Opportunities for L’Oréal Development (BOLD), L’Oréal’s corporate venture capital fund, have partnered to invest in emerging Indian beauty and personal care brands, marking a new collaboration aimed at supporting the next generation of entrepreneurs in one of the world’s fastest-growing beauty markets.

According to a Business Standard report, the partnership will see the two companies acquire minority stakes in selected brands, while allowing founders to retain ownership and continue running their businesses independently. Alongside capital, participating brands will also receive mentorship and strategic guidance to help accelerate their growth.

Backing India’s Next Generation of Beauty Founders

The initiative combines Nykaa’s consumer ecosystem and retail network with L’Oréal’s global beauty expertise to support promising beauty entrepreneurs as they scale their businesses.

Unlike traditional acquisitions, the investments are designed to remain financial, enabling founders to continue leading their brands while benefiting from industry expertise and long-term strategic support.

L’Oréal’s Long-Term Commitment to India

Jacques Lebel, Managing Director of L’Oréal India, said India is one of the world’s most exciting beauty markets, driven by evolving consumer preferences and a vibrant entrepreneurial ecosystem.

He added that the collaboration through BOLD reflects L’Oréal’s commitment to backing Indian founders with capital, mentorship and the company’s global beauty expertise while allowing entrepreneurs to build their brands independently.

Building on a Decade-Long Partnership

Anchit Nayar, Executive Director and CEO of Nykaa Beauty, said Nykaa and L’Oréal have worked together in India for over a decade, sharing the vision of making India one of the world’s largest and fastest-growing beauty markets.

He added that combining Nykaa’s consumer ecosystem, retail infrastructure and distribution capabilities with L’Oréal’s international expertise would help support the next generation of Indian beauty founders.

Supporting India’s Beauty Ecosystem

The partnership reflects growing interest in India’s beauty and personal care sector, where both established industry players and emerging startups are benefiting from rising consumer demand and increasing investment activity.

By combining venture funding with operational mentorship, Nykaa and L’Oréal’s BOLD aim to help promising brands strengthen their businesses while continuing to build independently in India’s expanding beauty ecosystem.