MiQ Names Chadi Khoury Senior Vice President for Revenue and Growth in MENAT

MiQ has strengthened its MENAT leadership team with the appointment of Chadi Khoury as Senior Vice President, Revenue and Growth, MENAT, as the advertising technology company looks to expand its commercial footprint across the region.

Based in Dubai, Khoury will lead MiQ’s regional commercial strategy, with a focus on revenue growth, strategic partnerships and identifying new business opportunities across MENAT. He will report to Wassim Mneimneh, Managing Director, MiQ MENAT.

Leading Revenue and Growth Across MENAT

In his new role, Khoury will work on expanding MiQ’s commercial presence across the region while strengthening relationships with agencies and brands.

His responsibilities will include driving revenue growth, developing strategic partnerships and identifying opportunities across key MENAT markets.

More Than 15 Years of Adtech and Commercial Experience

Khoury brings more than 15 years of experience spanning advertising technology, media and commercial partnerships.

He joins MiQ from J Group, where he served as Head of Partnerships, MENA. Prior to that, he spent more than eight years at MIS Gulf, where he held the position of Commercial Director.

Experience Across MENA Markets

Throughout his career, Khoury has focused on developing and scaling commercial relationships across MENA and emerging markets.

His experience includes working with global agency networks, brands, media owners and technology companies, giving him exposure to different parts of the advertising and media ecosystem.

Strengthening Agency and Brand Partnerships

At MiQ, Khoury will focus on deepening existing relationships with agencies and brands while supporting the company’s expansion into key markets across the MENAT region.

His mandate will also involve introducing more of MiQ’s global capabilities to clients across the region and developing new commercial relationships.

Khoury on Joining MiQ

Commenting on his appointment, Khoury said the combination of MiQ’s people, technology and global expertise, along with the momentum established by its regional team, attracted him to the company.

He highlighted the opportunity to help agencies and brands make greater use of data and focus more closely on business outcomes, while building on MiQ’s existing partnerships and developing new relationships across the region.

MiQ’s Growth Plans in MENAT

Wassim Mneimneh, Managing Director, MiQ MENAT, said the company has built momentum across the region and is now focused on expanding the scale of its business and its role with clients.

Mneimneh pointed to MiQ Sigma, the company’s AI-powered advertising technology, as part of its offering as the business looks to deepen agency relationships, develop new brand partnerships and expand across MENAT.

Khoury’s appointment adds commercial leadership to these efforts as MiQ continues to build its presence across the region.