Mercedes-Benz Middle East Taps Vera Wessolek to Drive Regional Marketing Strategy

Mercedes-Benz Middle East has appointed Vera Wessolek as Director of Marketing, Distribution Network and Online-to-Offline, expanding her responsibilities across the company’s global General Distributor network.

The appointment comes as Mercedes-Benz marks 140 years of innovation and enters an active product launch cycle spanning 2026 and 2027.

Wessolek Brings Extensive Mercedes-Benz Experience

Wessolek brings close to a decade of experience with Mercedes-Benz AG, with expertise spanning digital transformation, customer experience, retail development, marketing and future mobility.

In her most recent role as Head of Customer Services Digital Transformation for Region Overseas, she led the rollout of ATC digital stores across 18 markets, including Australia, South Korea, Germany and Austria. Her work also contributed to year-on-year growth in Digital Extras.

She has additionally led cultural and digital transformation programmes across 18 countries, working with transformation ambassadors to accelerate the adoption of new ways of working across international markets.

Expanded Marketing and Retail Mandate

In her new role, Wessolek will oversee the integration of marketing, distribution network development and online-to-offline customer journeys across the Mercedes-Benz General Distributor network.

Her responsibilities will include developing seamless, data-led customer experiences while encouraging greater collaboration, market localisation and knowledge sharing across more than 100 markets spanning the Middle East, Africa, Central and Eastern Europe, Latin America and Southeast Asia.

Commenting on the appointment, Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East and Global Head of Mercedes-Benz General Distributors, said, “Vera Wessolek has significantly contributed to the success of Mercedes-Benz through her work across marketing, digital transformation, customer services and international retail. Thanks to her extensive international experience in Europe, Asia and North America, she is an exceptionally experienced leader with a highly strategic vision, customer-centric mindset, and ability to drive meaningful transformation. With her passion for innovation and execution strength, she is the ideal candidate to lead Marketing, Distribution Network and Online-to-Offline across more than 100 markets.”

Focus on Connected Customer Experiences

Wessolek said the General Distributor network represents one of Mercedes-Benz’s key strengths, bringing together diverse markets around a shared ambition to deliver the brand experience to customers worldwide.

She added that her focus will be on bringing marketing, retail and online-to-offline customer journeys closer together, creating a more seamless experience from discovery through customer engagement.

The role will also involve working with General Distributor partners to build on existing foundations and translate Mercedes-Benz’s product and innovation story into customer experiences that are both globally consistent and locally relevant.

International Career Across Key Markets

Before taking up her latest position, Wessolek worked as Executive Assistant to the Head of Region Overseas, Mercedes-Benz Cars. She was also selected for the company’s INspire programme, a key talent development initiative.

Her international experience includes assignments in Stuttgart, Silicon Valley, Singapore and Berlin, where she worked across future mobility, software development, data analytics, digital customer journeys and sales funnel optimisation.

Earlier in her career, Wessolek led Mercedes-Benz’s branded entertainment initiatives in eSports and gaming, overseeing campaigns and partnerships with the Electronic Sports League.

With her expanded remit, Wessolek will lead marketing, distribution network development and online-to-offline initiatives across Mercedes-Benz’s extensive General Distributor network, as the company prepares for its next phase of product and customer experience development.