Megha Soni N has joined aha as associate vice president (AVP) and head of marketing, marking a move into the entertainment and OTT industry after her stint in the travel technology sector. Announcing her new role on LinkedIn, Soni described the transition as a shift from marketing bus journeys to marketing stories on screen. She also expressed excitement about joining a new industry and exploring the entertainment space. Soni’s appointment comes as aha moves forward with aha 3.0, which introduces a refreshed look and an enhanced viewing experience. The platform also has several upcoming shows in its content pipeline. Before joining aha, Soni was associated with AbhiBus and ixigo, where she gained experience in marketing. In her announcement, she thanked her former teams for the opportunities, trust, challenges and experiences that contributed to her professional growth. She also acknowledged her colleagues and professional connections for their support, learnings and collaboration…
