Filmmaker Kartikye Gupta brings creative storytelling to Grammarly’s new Ad Films featuring its AI Assistant “Superhuman Go”

Los Angeles-based filmmaker, editor and visual storyteller Kartikye Gupta recently brought his narrative-led approach to two newly released films featuring Superhuman Go by Grammarly, the AI assistant. Titled Your Paper + Grammarly = Good Chemistry and From Group Project to Gone Fishing, the Ad films on YouTube turn familiar student situations into anecdotal stories while showcasing how an AI learning partner can support students through different stages of their academic work.

Known for productions like Dr. Elevator and Please Don’t Call the Cops, Gupta brings his experience in film production, editing and visual storytelling to the projects. His creative treatment keeps the characters and their everyday challenges at the centre, allowing Superhuman Go to become part of their stories instead of appearing as a conventional product demonstration.

Your Paper + Grammarly = Good Chemistry follows a chemistry student facing a final paper deadline that coincides with his best friend’s birthday. While he is expected to focus on his academic submission, he has also promised to bake one of his famous cakes. The film builds its humour around this tussle between two diverse responsibilities, i.e., moving between his academic work and the chaos of preparing the cake.

Superhuman Go cues in naturally as his learning partner, aiding him to seamlessly start his paper without the initial difficulty and subsequently to refine his writing. The film also uses chemistry-inspired language to showcase the student’s academic world connected with the creative idea of finding the right ingredients for good writing, giving the narrative a thoughtful symbolic identity.

Titled From Group Project to Gone Fishing, the second ad film showcases an economics student whose group project accounts for a notable part of her grade, which is due on the same day as a fishing trip she has been eagerly waiting for. Gupta uses this contrast to craft another character-driven story, with the student’s academic pressure constantly competing with her recreational plans beyond college.

Here, economics and fishing become the foundation for the film’s humour and the interplay of words. References to value, investment, yield, upside, reel, and “catching” ideas are woven into the narrative, giving the film a unique personality while underscoring how Superhuman Go can help her move from resuming the project to refining the final submission.

Speaking about the creative approach in both the ad films, Kartikye Gupta, co-founder, ScrollX.io said, “While working closely with Grammarly, I learned that they wanted these films to feel like stories about real student situations rather than traditional product demonstrations. Both characters have something important to finish, but life is happening around them. That allowed us to build humour and personality into the films while showing Superhuman Go as a natural part of their process. For me, the interesting part was finding the balance between making the films entertaining and ensuring that the product’s role remained clear without interrupting the story.”

He added, “The strongest branded stories are the ones where the message grows out of the character and the situation. With these films, chemistry, baking, economics and fishing gave us completely different worlds to play with. The challenge was to make each world feel distinctive while keeping the larger idea simple, i.e., students can use the right support to get unstuck, develop their ideas and communicate them better. That is where the storytelling and the product naturally came together.”

Through the two films, Gupta combines character, humour and editorial storytelling to present Superhuman Go in a creatively unique way that feels connected to the everyday realities of student life.

For more information, https://scrollx.io/