AudienceConnect Names Tushar Gupta as Chief Product and Strategy Officer

AudienceConnect Technologies has appointed Tushar Gupta as chief product and strategy officer, bringing more than 17 years of experience across global agency networks, including Dentsu and WPP, to the AI-powered programmatic advertising platform.

In his new role, Gupta will lead the company’s product vision and roadmap while overseeing its go-to-market strategy, partnerships, pricing and commercial models. He will also focus on expanding AudienceConnect’s business across the Middle East and North Africa (MENA), Asia-Pacific (APAC) and Europe.

His responsibilities will include advancing the platform’s capabilities across connected TV (CTV), rich media, real-time optimisation and omnichannel activation. He will also work closely with agency, trading desk and ecosystem partners on commercial strategies and product development.

Before joining AudienceConnect, Gupta held roles across global agency networks, working in media investment, programmatic advertising, technology and commercial strategy. His experience includes managing profit and loss (P&L) portfolios, trading and performance operations, revenue growth and cross-functional teams.

Commenting on the appointment, Pulkit Narayan, founder and CEO of AudienceConnect Technologies, said, “We’re delighted to welcome Tushar to AudienceConnect’s leadership team. As the advertising ecosystem becomes increasingly driven by AI and intelligent technology, having a strong product vision and a clear commercial strategy is more important than ever.

“Tushar has led transformation and revenue growth at scale within global agency networks, bringing a deep understanding of what advertisers and agency partners expect from a programmatic platform. That combination of commercial leadership and product thinking will play a key role in advancing our platform, strengthening our partnerships, and shaping the next phase of our growth.”

Gupta said his experience working on the buy side had shaped his understanding of the priorities that influence platform investment decisions.

“Having spent my career on the buy side, managing trading operations and programmatic P&L within global agency networks, I’ve seen exactly what earns a platform its budgets: transparent supply, measurable outcomes, and partners who make a trader’s job easier. As AI reshapes programmatic advertising, those expectations are only rising. My focus at AudienceConnect will be on aligning product innovation with evolving buyer needs while driving a commercial strategy that accelerates growth across international markets.”

Gupta’s appointment comes as AudienceConnect focuses on aligning product innovation with advertiser requirements and strengthening its commercial presence across international markets.