Diwali campaigns for Asian Granito India Ltd, Ashok Leyland and APAR Cable Solutions

Asian Granito India Ltd. (AGL)

Asian Granito India Ltd. (AGL) has unveiled its Diwali campaign, ‘Ghar Bulaye Tumhein, Iss Diwali’, celebrating the spirit of homecoming and the enduring bond people share with their homes. The campaign highlights how homes hold family memories, traditions and a sense of belonging, even across distances 

Led by TheSmallBigIdea, the campaign has been taken from scripting to production. The film follows an elderly couple living in their ancestral home while their son resides abroad. A diya-lit spark takes him on a journey through childhood memories of celebrating Diwali with his parents, reminding him of his roots and bringing him back home with his family. The story also captures the transformation of the ancestral home with AGL’s tiles and bathware. Further adding to its appeal is a catchy musical composition that complements the narrative and its themes of nostalgia and homecoming.

Through the campaign, AGL brings attention to the role of thoughtfully designed living spaces in shaping everyday experiences. The integration of its tiles and bathware into the film showcases how the brand’s offerings contribute to creating homes that reflect the needs and aspirations of families. The film is currently live across digital platforms.

Ashok Leyland

On the occasion of Diwali, Ashok Leyland, in collaboration with TheSmallBigIdea, celebrates the countless journeys and everyday efforts that make the festival possible through its pan-India festive film, #DiwaliAayiHai.

Rooted in the thought that Diwali arrives in different ways across India, the film captures the movement and preparations that bring the festive season to life. At the heart of these celebrations are the people, businesses and industries that keep the country moving.

Through #DiwaliAayiHai, Ashok Leyland celebrates these everyday contributors and the collective movement that makes Diwali special across the country. Because for the past 78 years, helping India move forward and making its celebrations possible has been a source of pride for the brand.

APAR Cable Solutions

This Diwali, APAR Cable Solutions, has launched a new festive campaign titled #DiwaliKeAsliHero. The campaign honours the unsung electrical professionals whose behind-the-scenes work ensures families remain safe during high-power festive lighting.

While homes across India focus on festive illumination, the critical role of electricians in inspecting connections and detecting electrical hazards often goes unnoticed. #DiwaliKeAsliHero bridges this gap, driving home the message that ensuring electrical safety is just as vital as lighting up homes.

The film follows an electrician navigating a neighborhood to resolve unsafe wiring and educate families on safe electrical practices. The narrative seamlessly integrates APAR’s Anushakti Fire Protekt range, reinforcing the brand’s focus on fire safety. The film is live across digital platforms.