Mondelēz India Elevates Yash Desai to End-to-End Communications Strategy and Media Lead

Mondelēz India has elevated Yash Desai to the position of End-to-End Communications Strategy and Media Lead, expanding his responsibilities at the confectionery major. Desai announced the new role through a post on LinkedIn.

Sharing his priorities, Desai said he aims to build an integrated communications and media strategy that places consumers at the centre, while driving authentic brand connections and tangible business results. He also highlighted his ambition to challenge conventional approaches and create a more connected, impactful and future-ready media ecosystem.

Desai’s Journey at Mondelēz India

Desai has been associated with Mondelēz International since May 2020. Before taking on the new role, he served as Consumer Experience Lead for the Chocolates Category, a position he held for over six years.

His elevation marks an expanded mandate within the organisation, bringing communications strategy and media leadership under his remit.

Experience Across Media and Brand Strategy

Before joining Mondelēz, Desai worked on the agency side as Client Partner at Wavemaker, where he handled client accounts including Mondelēz and Netflix.

His professional experience also includes a stint as Senior Brand Manager at lifestyle app HauteStuff. Earlier, he spent nearly seven years at Maxus Global, working across strategy and media planning for brands such as Vodafone India, Garnier and Parle Biscuits.

Desai began his media strategy career with Madison Communications and MPG. He brings over 17 years of experience spanning media planning, brand strategy and consumer engagement.

In his new position, Desai will focus on developing an integrated communications and media approach, with an emphasis on consumer-centric brand connections and business impact.