Britannia Industries Limited has appointed Aditi Kumari as Group Brand Manager, strengthening its brand management team as the company continues to focus on brand strategy, consumer engagement and business growth. In her new role, Kumari will lead group brand management initiatives, with a focus on strengthening brand positioning, enhancing consumer engagement and identifying opportunities for business growth. She will also support product and category initiatives while aligning marketing priorities with the company’s broader business objectives. Kumari brings experience across brand management, marketing strategy, consumer insights, product positioning and business development. Her professional background includes developing brand strategies, analysing consumer behaviour, identifying market opportunities and aligning marketing initiatives with wider business goals. Prior to joining Britannia Industries, Kumari held positions at Reliance Retail, SC Johnson and A. O. Smith Corporation. These roles provided her with experience across the consumer goods, retail and marketing sectors. Her appointment adds to Britannia Industries’ brand…
