Ami Palan Moves from Frido to Dognosis as Brand – Lead

Ami Palan has joined Dognosis, a deep-tech startup exploring the potential of canine olfactory capabilities in understanding cancer in humans, as Lead – Brand. She moves from Frido, bringing over 11 years of experience across brand marketing, spanning gaming, entertainment, agency and direct-to-consumer (D2C) businesses.

In her new role, Ami will lead Dognosis’ brand strategy, positioning and storytelling as the company strengthens its presence at the intersection of biology, technology and healthcare. Her mandate will include shaping the company’s communication approach, articulating its larger vision and building awareness around its research and innovative approach to exploring new possibilities in cancer detection.

During her tenure at Frido, Ami worked across brand strategy, product marketing, public relations, strategic partnerships and retail expansion. She contributed to strengthening the brand’s positioning and consumer engagement through sports partnerships, offline retail experiences and new consumer touchpoints.

Her experience at Frido involved building consumer connections while aligning brand initiatives with broader business objectives. At Dognosis, she will bring this cross-functional expertise to an emerging deep-tech category, where communicating scientific innovation requires a distinct approach to brand narrative, positioning and stakeholder engagement.

Dognosis is exploring the potential of dogs’ extraordinary sense of smell, combined with advanced technology, to investigate new possibilities in understanding cancer in humans. As the startup continues to develop its presence, brand strategy and communication will play a key role in making its work accessible to wider audiences and establishing its identity within the deep-tech and healthcare innovation ecosystem.

Ami’s move marks an expansion of her brand-building experience into a science-led category, with a focus on communicating complex innovation with clarity and purpose.