du Wins Two Major Regional Awards Recognizing Its Brand Evolution Beyond Connectivity

du, a leading telecom and digital services provider, has secured two major regional awards for its brand transformation and strategic approach to expanding beyond traditional connectivity services.

du, together with TBWA\RAAD, was named winner of ‘Brand Evolution’ at The Marketing Society GCC Awards 2026, against a strong shortlist featuring Microsoft, PwC Middle East, MEOS GEO and World Health Expo. du’s entry was recognized for the coherence between its challenge, strategic response, positioning, creative execution and results.

du, along with Landor, also received Gold for Best Brand Architecture Solution at the Transform Awards MEA 2026. Both awards together recognize complementary aspects of du’s transformation: evolving the role and relevance of the brand while creating a clear architecture that enables du to expand into new areas without losing the familiarity and equity of the core brand.

Ibrahim Almayahi, Head of Commercial Brand & Marketing Communications at du, said: “We are proud to receive the awards as they recognize both the ambition of our brand evolution and the rigor behind it. We took the time to understand what people value about du, what we needed to protect and where the brand needed to evolve, so that we could broaden our role while taking our customers and stakeholders with us. Building the future from the equity we already have allows us to evolve with confidence while remaining unmistakably du.”

The two awards reinforce du’s continued evolution beyond its traditional telecommunications role, creating a brand capable of supporting a broader portfolio of digital services and experiences while maintaining a clear and consistent connection to du.