Aleph Names Medhavi Singh as India Country Head

Aleph has appointed Medhavi Singh as its country head for India, strengthening its leadership as the company looks to expand its presence and platform portfolio in the market.

Singh joins Aleph after nearly nine years at Criteo, where she most recently served as country head for India. She brings more than 15 years of experience across digital advertising, commerce media, performance advertising, retail media, quick commerce and revenue strategy.

Before Criteo, Singh spent close to five years at Google, working in account strategy and analytical roles across India, the UK and the US. She holds a degree in computer science engineering and an MBA.

Commenting on her appointment, Singh said, “India is shaping the future of digital innovation, and I’m delighted to join Aleph to channel this velocity into scalable businesses, stronger partnerships and meaningful market impact. Aleph’s distinctive strength lies in bringing together prominent digital platforms, paired with deep local expertise to create a powerful foundation for their growth journeys and enable brands to engage with audiences more effectively.

“My ambition is to take Aleph India into its next phase of growth, building a stronger, more diversified business, deepening strategic partnerships and expanding our relevance across the advertising ecosystem.”

Reporting to Arshan Saha, regional managing director – APAC, Singh will lead Aleph’s India team and oversee its expansion plans. Her responsibilities will include broadening the company’s platform portfolio and strengthening its presence in the country.

Saha said Singh’s experience in scaling digital and commerce media businesses would support Aleph’s ambitions in India.

“Medhavi brings exactly the kind of leadership India needs at this moment, combining deep local expertise with a proven track record of scaling digital and commerce media businesses,” he said.

“India is one of the most dynamic and important markets in our region, and bringing in a leader of Medhavi’s calibre reflects how committed we are to backing local talent. I have every confidence she will drive our growth and strengthen what we deliver to advertisers and partners across the country.”

Aleph works with digital platforms including X, Pinterest and Reddit, enabling advertisers in India to access these platforms through its network.

The company operates across 130 high-growth markets and partners with more than 50 digital platforms. It has teams across more than 90 offices worldwide.