UFO Moviez Launches ‘Blessings’, Opening a Major Cinema Advertising Opportunity Around Ramayana: Part 1 This Diwali Millions Will Seek “Blessings”. Will Your Brand Be There?

UFO Moviez, India’s largest in-cinema advertising platform, has launched ‘Blessings’, a campaign inviting brands and agencies to be part of the theatrical phenomenon surrounding Ramayana: Part 1, scheduled for worldwide release on 5 November 2026.

Rooted in the timeless story of Lord Ram and the faith, devotion and blessings associated with his legacy, the campaign offers brands an opportunity to connect with audiences during one of the year’s most anticipated cinematic events.

With trade projections placing the film’s potential worldwide box office at ₹2,000 crore+ and a target of 9,000+ screens in India, Ramayana is expected to attract significant theatrical attention. Recent successes such as Hanuman Ansh, Kantara and Mahavatar Narsimha have demonstrated the audience appeal of culturally rooted storytelling.

From a cultural moment to a brand opportunity:

Featuring Ranbir Kapoor, Yash, Sai Pallavi, Sunny Deol, Ravi Dubey and Arun Govil, Ramayana: Part 1 brings an iconic story to the big screen with an ambitious cinematic vision.

According to ProCAT, UFO Moviez’s cinema intelligence platform, the film’s trailer has generated over 1 billion views across languages and platforms. With a reported global release target of nearly 50,000 screens, the film has the potential to generate conversations well beyond cinema halls.

ProCAT also estimates 125 million+ potential theatrical footfalls across India over the film’s theatrical lifetime.

With advertising rights across 4,000+ screens in 1,200+ cities and towns, UFO Moviez offers brands a single platform to connect with audiences across premium multiplexes and popular single-screen cinemas.

For advertisers, ‘Blessings’ offers an opportunity to be present as audiences come together to experience a story associated with faith, family, tradition and inspiration.

• The audience watches it.
• Social media amplifies it.
• The world talks about it.

Five ways for brands to participate:

Through ‘Blessings’, UFO Moviez offers five campaign options:

• PRESENCE: On-screen advertising across Ramayana shows.
• IMPACT: Premium anamorphic formats and high-impact advertising positions.
• EXPERIENCE: On-screen visibility combined with lobby activations, kiosks and photobooths.
• TAKEOVER: High-visibility advertising across selected cinema properties.
• 360°: Integrated campaigns spanning cinema, on-ground experiences and social amplification.

The offering caters to brands across FMCG, BFSI, automotive, jewellery, smartphones, consumer durables, e-commerce, travel and other categories seeking high-attention consumer engagement.

An opportunity to be part of a powerful cultural moment.

Commenting on the campaign, Mr. Sachinn Guptaa, Country Head – Enterprise Business, UFO Moviez, said: “Ramayana brings together cultural relevance, family appeal and the scale of a major theatrical event. Its festive-season release creates an opportunity for brands to connect with audiences during a meaningful shared experience.

With the film targeting 9,000+ screens in India and UFO Moviez offering advertising access across 4,000+ screens, brands can participate through one platform. Through ‘Blessings’, we offer multiple ways to engage—from on-screen visibility to immersive cinema experiences and integrated campaigns.”

Explore the campaign on LinkedIn:

https://www.linkedin.com/feed/update/urn:li:activity:7515303722508365824

Explore the campaign on Instagram:

https://www.instagram.com/reel/DeY9LYbxgkx/?exln=MWE5eGpzd3BmMGU5aw==