redBus launches ‘redStar’ to discover India’s next generation of travel creators

redBus, a leading online bus ticketing platform, has launched ‘redStar’, a nationwide creator-discovery initiative designed to give emerging travel storytellers a platform to showcase their creativity, share their journeys and turn their passion for content creation into exciting opportunities. Launched on 1 October 2026, the contest aims to discover promising talent from across India and offer selected creators opportunities to feature in an original redBus microdrama and win a Rayban Meta Glasses along with some more exciting prizes.

As social media continues to shape how audiences discover destinations and plan experiences, redStar aims to help redBus identify emerging creator talent early and build long-term relationships with storytellers from across India. The initiative will create opportunities for creators to develop content that celebrates the role of redBus in everyday journeys and travel experiences across the country.

The contest is open to aspiring creators across India, including students and young storytellers from diverse fields, and registrations will be accepted through the redStar microsite. Participants do not need to be established influencers or have a large social media following to take part. By evaluating entries on content quality, creativity and storytelling rather than likes, follower count or reach, redStar aims to give aspiring creators an equal opportunity to showcase their talent and emerge as a redStar. The initiative will also reach out to college campuses to encourage participation from budding creators. To welcome diverse voices and regional perspectives, entries are invited in multiple languages, including English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and others.

The 5 creator winners will form the inaugural redStar line-up and star in the microdrama owned by redBus and produced in collaboration with RVCJ. The initiative will also feature exciting rewards, including Ray-Ban Meta glasses and more.

The selected creators will get an opportunity to feature in a flagship redBus microdrama series produced in collaboration with RVCJ, bringing their travel stories and perspectives to life through original stories. The initiative will also open up opportunities for creators to engage with redBus through future initiatives.

Commenting on the initiative, Pallavi Chopra, Chief Marketing Officer, redBus, said, “Travel inspiration increasingly comes from the stories and perspectives that people encounter within their social platforms. Creators have an important role in making destinations and experiences more relatable, while helping audiences imagine journeys through an authentic lens. With redStar, we want to move beyond individual campaigns and build a sustained ecosystem that discovers emerging talent, gives creators access to meaningful opportunities and brings diverse travel stories from across India to wider audiences.”

Application Link: https://www.redbus.in/redstar