Bringing together the credibility of an iconic format and the star power of Madhuri Dixit, Kon Honar Crorepati enters a landmark new phase this season. Her unparalleled popularity and deep connection with audiences elevate the show’s appeal, creating a powerful platform for brands to engage meaningfully with viewers. Sony LIV has partnered with ChatGPT as the Co-Presenting Partner, and has also been backed by brands such as Vijay Sales, Campure and Lyra, which further demonstrates the confidence that the market has in the property. Known for its enduring connection with audiences and its unique ability to make knowledge engaging and entertaining, Kon Honar Crorepati returns in a new avatar that brings together the familiarity of a much-loved format with a contemporary sensibility and a superstar host. Comments: Ranjana Mangla, Head - Digital Ad Sales and YouTube Business, Sony Pictures Networks India (SPNI): “As we embark on an ambitious regional expansion journey, Kon…
