Diageo India Names Mohit Cherian as VP – Customer Marketing

Mohit Cherian has been appointed Vice President – Customer Marketing at Diageo India, where he will lead the company’s customer marketing agenda and work on building its brands and categories in the Indian market.

Cherian has been with Diageo India since 2020 and has held several marketing and category leadership roles across the company.

Experience Across Diageo’s Portfolio

Most recently, Cherian served as Category Director, leading the White Spirits portfolio, including brands such as Smirnoff, Tanqueray and Don Julio.

Before that, he was Senior General Manager – Brand Marketing, where he oversaw the BII Scotch portfolio comprising Black & White, Black Dog and Vat 69, along with MII Premium Spirits, including Smirnoff.

His earlier roles at Diageo include Senior General Manager – Marketing for McDowell’s and Senior General Manager – Marketing for Royal Challenge and Captain Morgan. He also served as General Manager – Innovation at the company.

Career Across Consumer and Marketing Businesses

Before joining Diageo, Cherian spent nearly three years with Aditya Birla Fashion and Retail, where he held marketing leadership roles for Allen Solly and Louis Philippe.

His earlier career includes stints at Godfrey Phillips India, Monitor Deloitte and Ogilvy & Mather, giving him experience across brand marketing, consulting, innovation and consumer businesses.

With experience spanning multiple categories and leading brands, Cherian will now take charge of Diageo India’s customer marketing function, with a focus on strengthening the company’s brands and categories in the Indian market.