Groww Names Santosh Hegde as Head of Growth

Groww has appointed Santosh Hegde as its Head of Growth. In his new role, Hegde will oversee key functions including acquisition, brand, content, distribution and engagement.

Hegde joins Groww after nearly two years at Atlys, where he served as Head of Marketing. At Atlys, he led the company’s global marketing charter across brand, creative, content, PR, performance marketing and online reputation. His responsibilities also included working on revenue and growth initiatives.

Experience Across Consumer and Digital Brands

Before Atlys, Hegde was Vice President – Marketing at Licious, where he worked on the company’s marketing and brand agenda.

He previously spent nearly four years at Disney+ Hotstar, holding roles including Director of Brand Marketing and Associate Director, Brand Development and User Growth.

During his tenure at Disney+ Hotstar, Hegde led the platform’s IPL marketing strategy and worked on several brand initiatives, contributing to the platform’s consumer and brand positioning.

Earlier Career at Marico

Hegde began his career in brand marketing and spent around seven years at Marico. During his time with the company, he held roles including Brand Manager for Parachute Master Brand and Brand Manager for Parachute Value Added Hair Oils.

His career has spanned consumer goods, entertainment, travel and digital businesses, with experience across brand building, marketing, user growth, performance marketing and broader commercial initiatives.

At Groww, Hegde will now bring this cross-category experience to the company’s growth agenda, with responsibility across acquisition, brand, content, distribution and engagement.