OptimizeGEO Surpasses 100 Global Brands across 20 Countries as Michael Kassan Invests in Its Next Phase of Expansion

OptimizeGEO, the generative engine optimization (GEO) agentic platform that helps multinational brands measure, manage and improve media and commerce across major AI platforms, today announced it counts more than top 100 global brands as clients across 20 countries. As Fortune 1000 companies increasingly prioritize AI-led discovery, Michael Kassan, founder and CEO of 3C Ventures, joins OptimizeGEO as an investor and strategic advisor as the company is accelerating to its next phase of global growth.

Nearly 75% of shoppers use AI for search, discovery, and recommendations. Brands across verticals such as CPG, beauty, financial services, retail, and more, are turning to OptimizeGEO to help them show up where it matters in AI answers. The platform helps enterprise brands and innovative startups optimize their online presence so that AI models and agents understand a brand accurately, cite it credibly and recommend it in the moments that shape consideration and choice.

OptimizeGEO helps global brands capitalize on the new reality of the modern marketing funnel. The platform analyzes visibility, share of voice, sentiment and citations across all major LLMs such as ChatGPT, Claude, Google AI, Perplexity, Gemini and Copilot.The platform’s inherently multilingual capabilities are increasingly important since more than half of active ChatGPT users now predominantly use a language other than English. 

Unlike other GEO platforms that stop at measurement, OptimizeGEO identifies exactly where a brand is gaining or losing influence amongst target consumer personas, prioritizes the opportunities with the greatest commercial potential and recommends what to do next across the marketing mix. Most importantly, the end-to-end platform helps implement recommended actions across technical updates, owned content, earned media placements, creator and retailer strategies as well as paid media via autonomous agents. It then connects those improvements to measurable business growth metrics – qualified traffic, conversions, pipeline and revenue.

OptimizeGEO has helped Glance, a pioneer in AI agentic commerce that works with leading retail and fashion brands with millions of users worldwide, increase AI visibility by 2.5X and share of voice in the AI shopping category by 6.6X from April to July 2026.

Naveen Tewari, Founder and CEO of Glance, said, “More and more, people discover products through AI assistants, not search bars. OptimizeGEO has been a valuable partner in helping us show up in that new discovery layer and turn it into measurable growth. Their insights and execution agents help us spot new opportunities and act on them quickly as we build Glance into an AI personal shopper for everyone.”

The company was co-founded by Kirthiga Reddy, the first employee and MD of Facebook India and an Adweek AI Power 50 2026 winner, and Saurabh Doshi, former Meta APAC MD. Having built their careers during the shift to mobile and social discovery, Reddy and Doshi founded OptimizeGEO around the premise that AI will similarly reshape consumer behavior.

Michael Kassan, Founder and CEO of 3C Ventures, is joining the company as an investor and strategic advisor. At OptimizeGEO, he will advise the founders on global go-to-market strategy, enterprise relationships, ecosystem partnerships and the continued development of the Generative Engine Optimization category.

Kassan said, “AI is fundamentally changing how consumers discover, evaluate and ultimately choose brands. For marketers, that creates an entirely new growth discipline. OptimizeGEO is looking beyond visibility to the larger business opportunity: turning AI visibility into measurable growth. Kirthiga, Saurabh and the team have built something with enormous potential, and I’m excited to invest in the company and advise them as they scale globally.”

Reddy and Doshi said, “The rapid adoption of OptimizeGEO and vote of confidence from Michael and our other advisors and investors solidifies our projection that GEO is the biggest marketing opportunity of this era. As we continue to listen closely to the market, innovate rapidly and expand our platform from intelligence to implementation and measurable growth, Kassan has an invaluable instinct for category creation.”

Kassan joins OptimizeGEO’s investor base of prominent global thought-leaders at the forefront of consumer and marketing tech shifts such as Carolyn Everson, senior advisor at Permira who is on the board of Under Armour, Walt Disney, Boston Consulting Group (BCG), Gulshan Verman, Director of Amazon Ads; Mauria Finley, VP of Google Store and Google Fi Wireless; Stacy Brown-Philpot, Founder and Managing Partner at Cherryrock Capital; Kiran Mani, MD – APAC & Japan, OpenAI; and Shiv Singh, CEO of Savvy Matters, co-Founder of AI Trailblazers, author and former CMO of LendingTree.

The company’s blue-chip institutional investors include f7 Ventures, Micron Ventures, Young Capital, Blockchange, Polygon, Better, Shorooq Partners, VC3, Oceans, Neythri Futures Fund, Perot Jain, Impact Venture Capital and FalconX.

To learn more about OptimizeGEO, please visit: https://www.optimizegeo.ai/ or https://www.linkedin.com/company/optimizegeo/.