Heer by GIVA Launches 9KT Gold Collection with Anushka Sharma

Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has launched a new campaign featuring actor Anushka Sharma, spotlighting its 9KT gold offering and positioning gold jewellery as an option for everyday wear rather than something reserved for special occasions.

Sharma, who recently joined Heer by GIVA as its brand ambassador, features in the campaign film, where she styles 9KT gold jewellery with different looks throughout the week. The campaign is built around the thought, “Different Day. Different Gold. Every Day.”

Making Gold Part of Everyday Style

The campaign seeks to shift the way consumers view gold jewellery by presenting it as part of everyday personal style. Rather than being associated primarily with milestones, weddings and festive occasions, the campaign positions gold as something that can be worn regularly and styled according to individual preferences.

The 9KT gold collection is positioned around accessibility and everyday wear, allowing consumers to incorporate gold jewellery into different outfits and occasions.

Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said, “For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”

Anushka Sharma Fronts the Campaign

As the face of Heer by GIVA, Sharma features throughout the campaign film, showcasing different ways of styling 9KT gold jewellery across everyday looks.

The campaign uses her association with the brand to reinforce the idea that gold can be integrated into contemporary wardrobes and personal style. The focus moves beyond jewellery as an occasion-led purchase towards pieces that can become part of a consumer’s regular style choices.

Festive Season Rollout

The campaign will be amplified across digital and social media platforms, influencer collaborations and Heer by GIVA stores across India during the festive season.

Through the campaign, Heer by GIVA aims to build awareness around its 9KT gold collection while broadening the role of gold jewellery in everyday fashion and personal expression.