Saw Gin Toh Named Head of Integrated Media at Publicis Media’s OneMars

Publicis Media’s OneMars has appointed Saw Gin Toh as Head of Integrated Media, strengthening its leadership team as the global marketing ecosystem continues to build an integrated media and communications model for Mars’ portfolio of brands. OneMars is Publicis Groupe’s dedicated global marketing ecosystem for Mars, established after Publicis was appointed to lead Mars’ global advertising business. The platform brings together multiple capabilities with the aim of creating a more connected global communications ecosystem for the FMCG company. Toh to Lead Integrated Media Across Channels In her new role, Toh will oversee media integration across paid, earned, shared and owned channels for Mars’ FMCG brands. Her remit will include connecting media strategies and execution across different parts of the communications ecosystem, supporting a more integrated approach to planning and activation across markets. Experience Across Media and Strategy Toh brings experience spanning media, strategy and commercial leadership across Southeast Asia. Before…

OneMars is Publicis Groupe’s dedicated global marketing ecosystem for Mars, established after Publicis was appointed to lead Mars’ global advertising business. The platform brings together multiple capabilities with the aim of creating a more connected global communications ecosystem for the FMCG company.

Toh to Lead Integrated Media Across Channels

In her new role, Toh will oversee media integration across paid, earned, shared and owned channels for Mars’ FMCG brands.

Her remit will include connecting media strategies and execution across different parts of the communications ecosystem, supporting a more integrated approach to planning and activation across markets.

Experience Across Media and Strategy

Toh brings experience spanning media, strategy and commercial leadership across Southeast Asia. Before joining OneMars, she led end-to-end media and commercial strategy across Malaysia and Singapore.

Her previous roles include Head of Strategy at VML Singapore and Head of Strategy Consulting in Shanghai. She has also held senior leadership positions at MediaCom and McDonald’s, giving her experience across both agency and brand environments.

OneMars Builds Integrated Model for Mars

The appointment comes as OneMars continues to develop Publicis Groupe’s integrated approach to Mars’ global marketing and communications operations.

Publicis announced the OneMars ecosystem in 2025 following its global agency review. The model brings together capabilities across media, production, paid social, influencer marketing and connected commerce.

With Toh taking charge of integrated media, OneMars will continue to focus on connecting these capabilities and aligning media strategy and execution across Mars’ global FMCG portfolio.