Rannr Onboards Rajkummar Rao as Its New Brand Ambassador

Rannr, the sports and athleisure footwear brand from House of Lehar, Lehar Footwears, has appointed actor Rajkummar Rao as its new brand ambassador.

As part of the association, Rao will feature in Rannr’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor platforms. The partnership is aimed at strengthening the brand’s visibility as it expands its presence in India’s sports, athleisure and closed-footwear categories.

Rannr was launched by Lehar Footwears, leveraging the company’s experience in footwear manufacturing. The brand’s portfolio includes sports, running, walking and lifestyle footwear, with products available through direct-to-consumer, e-commerce and offline retail channels.

The appointment comes as Rannr looks to expand its footprint across the Indian market by combining its footwear portfolio with Lehar Footwears’ existing manufacturing and distribution capabilities.

Commenting on the association, Raj Kumar Agarwal, Chairman, Lehar Footwears, said, “Rannr represents an important new chapter for us at Lehar Footwears. We wanted the face of the brand to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers.”

He added, “Rajkummar has built his career through talent, perseverance and by creating his own path, and those qualities strongly connect with what we want Rannr to stand for. We are delighted to welcome him to the Rannr family.”

With Rao as the face of the brand, Rannr is set to take its communication to a wider consumer audience while reinforcing its positioning across sports and everyday athleisure footwear.

The partnership also reflects the growing role of celebrity associations in the footwear and lifestyle category, as brands look to build stronger connections with consumers through personalities who align with their brand values and aspirations.

For Rannr, the association with Rajkummar Rao marks another step in its efforts to establish a stronger identity in India’s competitive sports and athleisure footwear market.