Jennifer Creegan Appointed to Head Marketing Technology Operations at Disney

The Walt Disney Company has appointed Jennifer Creegan as Head of Marketing Technology & Operations, creating a new leadership role within the company’s enterprise marketing organisation. Creegan is set to join Disney on September 7, 2026, and will report to Asad Ayaz, Chief Marketing and Brand Officer.

Moving to Disney After 27 Years at Microsoft

Creegan joins Disney following a 27-year career at Microsoft, where she held leadership positions spanning business, marketing, product and operations.

Most recently, she served as Vice President, Strategy, Business Model & Insights for Xbox, where her work covered business strategy, product and content, monetisation and the evolution of the gaming platform.

Creegan also spent more than two decades within Microsoft Advertising, gaining experience across media, advertising, customer experience, strategy and operations.

New Role Within Disney’s Marketing Organisation

Creegan’s appointment is part of Disney’s evolving enterprise marketing structure. The newly created position will see her work across the company’s businesses, including film and television, streaming, sports, parks and experiences, games and consumer products.

She will also collaborate with Disney’s technology and data teams, with a focus on connecting marketing technology, data and audience insights to support decision-making and growth.

According to Disney, the role is intended to help teams gain deeper insights into fans, make faster and more informed decisions, and identify opportunities to strengthen engagement across markets.

Focus on Technology, Data and Fan Engagement

The appointment comes as Disney continues to bring together its broad portfolio of entertainment and consumer businesses through a more connected marketing approach.

As Head of Marketing Technology & Operations, Creegan will work at the intersection of technology, data and marketing, helping teams use audience insights and technology to create more connected experiences for Disney fans.

Ayaz said Creegan’s experience bringing technology, data and marketing approaches together would be valuable as Disney continues to evolve its marketing organisation.

Creegan’s Experience Across Advertising and Gaming

Creegan’s career at Microsoft has included senior roles across both advertising and gaming. Before her most recent Xbox position, she served as Vice President, Global Marketing and Operations for Microsoft’s advertising business, where she worked across marketing, customer experience and operations.

She also held several general management roles within Microsoft Advertising, working on strategy, product, marketing and operations across global markets.

A New Chapter at Disney

Announcing her move, Creegan described joining Disney as a significant personal and professional milestone, noting the importance of the company’s stories throughout her life. She said contributing to Disney’s marketing evolution and working with its teams to create impactful moments for fans was particularly meaningful.

Creegan’s appointment adds nearly three decades of experience across advertising, gaming, media, technology and operations to Disney’s marketing leadership team as the company continues to develop a more integrated, technology-led approach to connecting with audiences globally.