OMD India Secures Integrated Media Mandate for Ventura

Omnicom Media’s OMD India has been awarded the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. Under the mandate, OMD India will lead Ventura’s media strategy, planning and execution.

Full-Funnel Media Approach

At the centre of OMD India’s proposition is a connected, full-funnel approach aimed at helping Ventura differentiate itself in a competitive investment services category. The strategy combines audience intelligence, adaptive planning frameworks and outcome-led media orchestration.

The mandate further strengthens OMD India’s presence in the BFSI category, with the agency bringing expertise in investor behaviour, financial decision-making journeys and changing media consumption patterns among traders and wealth creators.

Technology-Driven Media Strategy

A key differentiator in the pitch was Omnicom Media’s AI-enabled technology ecosystem, supported by specialist talent, leadership and automation capabilities.

The ecosystem includes Omni, Omnicom Media’s marketing intelligence platform designed for connected planning and optimisation, along with Acxiom Real ID, which supports consumer intelligence and precision targeting.

OMD India on the Partnership

Commenting on the win, Anisha Iyer, CEO of OMD India, said, “Today’s investors operate in an environment defined by constant information flow, evolving financial behaviours, and rising expectations from platforms they engage with. For brands in this category, growth demands far more than visibility it requires relevance, trust, precision, and the ability to stay meaningfully connected through every stage of the decision-making journey.”

She added, “Ventura Securities is building for a new generation of investors, and we are excited to partner with them in shaping a media ecosystem that is adaptive, insight-led, and engineered for measurable business outcomes.”

Ventura’s Next Phase of Growth

Manu Monga, Director at Ventura, said, “Ventura’s evolution from a brick-and-mortar brokerage to an omnichannel investment platform has been driven by a clear focus on delivering a best-in-class DIY digital experience.”

He added that as Ventura enters its next phase of growth, the company was looking for an agency partner with category expertise, strategic thinking and advanced media capabilities.

“OMD India’s strong understanding of the BFSI landscape and future-ready approach made them the ideal partner for this journey,” Monga said.

The new mandate will see OMD India work with Ventura across its integrated media requirements, with a focus on building stronger connections with the next generation of investors and driving measurable business outcomes.