Lenskart’s ‘Drishti Ki Daud’ Brings Vision Awareness to Every Step

Lenskart is turning everyday fitness into a collective social-impact initiative with ‘Drishti Ki Daud’ – Run for Vision, a virtual run taking place over the Independence Day weekend on August 15 and 16.

As part of the nationwide campaign, participants who complete a minimum of 20,000 steps on the Lenskart app can help unlock donations of prescription glasses through the company’s non-profit arm, Lenskart Foundation.

The initiative aims to bring greater attention to the accessibility of vision care in India, where more than 350 million Indians are unable to afford vision care. Under the campaign, Lenskart Foundation will donate glasses based on the number of steps completed by participants.

Turning Steps into Sight

The donation structure is linked directly to participants’ activity:

• 20,000 steps: 1 pair of glasses
• 30,000 steps: 2 pairs
• 40,000 steps: 3 pairs
• 50,000 steps: 4 pairs

The campaign allows people across India to contribute simply by completing their daily fitness goals, turning individual movement into a collective effort towards improving access to vision care.

Commenting on the initiative, Peyush Bansal, CEO & Founder, Lenskart, said, “The future of eye care in India has to be about greater awareness and wider access to vision care. Through Lenskart Foundation, our ambition is to build a more vision-aware India where quality care is within reach for everyone.”

He added that ‘Drishti Ki Daud’ takes this ambition into a new space by transforming an everyday habit into a shared act of contribution and encouraging people across India to create meaningful change through collective participation.

How to Participate

To take part, users can open the Lenskart app and tap on the ‘Drishti Ki Daud’ banner on the home page. Participants can then sync the app with any compatible health app on their phone, as instructed.

Those who complete the challenge will receive a personalised digital finisher frame that can be shared on social media. Participants will also have their names permanently credited on the Lenskart Foundation page.

Building on the ‘Run for Frame’ Movement

‘Drishti Ki Daud’ builds on Lenskart’s earlier ‘Run for Frame’ movement, which brought close to one million participants across India, Thailand and Singapore together through the Lenskart app to unlock rewards.

With the new initiative, Lenskart Foundation is connecting fitness and social impact around a broader vision of making eye care more accessible.

As India celebrates Independence Day, ‘Drishti Ki Daud’ seeks to turn individual steps into collective action, demonstrating how everyday participation can contribute to a larger social cause.