Myntra Glamstream launches ‘FoundHer’ podcast spotlighting India’s D2C founders

- Social commerce now drives ~10% of Myntra's platform revenue, underscoring the growing role of content-led discovery.- The podcast blends storytelling and commerce, connecting founders with high-intent consumers through creator-led discovery- Each episode explores founder journeys through pivotal decisions, lived experiences, and the evolving philosophies that shape how modern consumer brands are built and scaled Myntra Glamstream, Myntra's immersive content-to-commerce proposition, has been hosting an array of content spanning genres since its launch. Earlier this month, Glamstream dropped 'FoundHer,' a podcast series spotlighting women entrepreneurs building some of India's most promising next wave of D2C brands across fashion, beauty, and lifestyle. The series brings forward founder-led narratives that explore how modern consumer brands are shaped through conviction, experimentation, and continuous evolution. Each episode captures defining decisions, lived realities, and the thinking behind how these brands grow in an increasingly digital-first discovery environment. FoundHer features women founders across categories who are…

– Social commerce now drives ~10% of Myntra’s platform revenue, underscoring the growing role of content-led discovery.
– The podcast blends storytelling and commerce, connecting founders with high-intent consumers through creator-led discovery
– Each episode explores founder journeys through pivotal decisions, lived experiences, and the evolving philosophies that shape how modern consumer brands are built and scaled

Myntra Glamstream, Myntra’s immersive content-to-commerce proposition, has been hosting an array of content spanning genres since its launch. Earlier this month, Glamstream dropped ‘FoundHer,’ a podcast series spotlighting women entrepreneurs building some of India’s most promising next wave of D2C brands across fashion, beauty, and lifestyle.

The series brings forward founder-led narratives that explore how modern consumer brands are shaped through conviction, experimentation, and continuous evolution. Each episode captures defining decisions, lived realities, and the thinking behind how these brands grow in an increasingly digital-first discovery environment.

FoundHer features women founders across categories who are building distinctive, purpose-led brands within India’s fast-growing D2C space. Featured founders include Sujata and Taniya Biswas of SUTA, Karishma Kewalramani of FAE Beauty, Natasha Tuli of Soulflower, and Parul Gulati of Nish Hair.

Speaking on the launch of FoundHer, a spokesperson at Myntra, said, “The goal of Glamstream is to build a platform at the intersection of content, community, and commerce and reflect how India likes to shop. We’ve worked to bring shoppers entertainment built into their feed and instant access to what inspires them. A key part of this has been to expand the variety of content available on the platform. With FoundHer, we wanted to spotlight some incredible female founders and give shoppers a look into how some of their favorite brands were built before they hit their carts.”

Myntra Glamstream, launched a year back, features 4,000+ hours of content, including music videos, travel vlogs, weddings, styling and beauty shows, podcasts, creator-led content, and Myntra exclusives, along with more than 4,000 shared streams featuring celebrities, influencers, and digital creators. With thousands of hours of monthly watch time and social commerce now contributing ~10% of Myntra’s platform revenue, Glamstream reflects the growing influence of content and creators in shaping discovery, engagement, and commerce.

Over the years, Myntra has played an evolving role in shaping India’s D2C landscape by enabling emerging brands to move from early discovery to scaled consumer adoption — through platform-led visibility, curated shopping journeys, and insights-driven merchandising that helps brands better understand evolving consumer behaviour while extending their reach beyond core communities. Content-led discovery formats and structured brand programs further support this journey, helping emerging labels build relevance, improve visibility, and engage high-intent consumers in a more contextual environment. This extends to women entrepreneurs in particular — through MynShakti, under Myntra’s ShECommerce umbrella, over 100 women-led fashion, beauty and home businesses are receiving mentorship and growth enablement to scale nationally. FoundHer reflects this same spirit of championing women founders building some of India’s most loved brands.

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