Matt Concierge Appoints JCRADS & PARTNERS to Lead Communications

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed as the public relations and communications partner for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access.

Under the new mandate, JCRADS & PARTNERS will oversee strategic communications and media relations for Matt Concierge as the company expands its footprint across the UAE and international luxury travel markets.

Expanding Luxury Travel Presence

Founded by luxury entrepreneur Matthieu Schon, Matt Concierge caters to high-net-worth individuals, entrepreneurs, executives, families and private groups.

With operations in the UAE and the United States, the company provides end-to-end concierge services through a single point of contact. Its offering includes bespoke travel experiences featuring luxury hotels, private villas, yachts, private aviation, fine dining, exclusive events and customised itineraries across destinations worldwide.

Strategic Communications Mandate

The partnership strengthens JCRADS & PARTNERS’ presence in the luxury hospitality and lifestyle communications space.

As part of the mandate, the agency will develop a strategic communications programme designed to increase Matt Concierge’s visibility, strengthen the positioning of founder Matthieu Schon and generate editorial opportunities across luxury travel, hospitality, business and lifestyle media in the UAE and international markets.

The communications programme will also explore thought leadership opportunities around emerging luxury travel trends, the evolution of concierge services and the growing demand for highly personalised travel experiences.

Building Founder and Brand Visibility

Through the partnership, JCRADS & PARTNERS will focus on communicating Matt Concierge’s approach to luxury travel and lifestyle management while highlighting the company’s expertise and personalised service proposition.

The agency will also work towards creating relevant media and thought leadership opportunities for Schon, helping establish his perspective within conversations shaping the luxury travel industry.

JCRADS & PARTNERS on the Partnership

Commenting on the appointment, Josh Craddock, Founder of JCRADS & PARTNERS, said, “We are delighted to welcome Matt Concierge to the agency. Matthieu has built an impressive international business centred around trust, discretion and highly personalised service, all of which align closely with our expertise in luxury hospitality and lifestyle communications. We look forward to sharing the brand’s story, positioning Matt Concierge as a leading voice within the luxury travel space and creating meaningful opportunities across regional and international media.”

Focus on the Future of Luxury Travel

As interest in bespoke and personalised travel continues to grow, the partnership is expected to support Matt Concierge’s next phase of growth by highlighting its expertise and distinctive approach to luxury travel and lifestyle management.

The communications programme will focus on building greater awareness among consumers, media and key industry stakeholders across regional and global markets, while strengthening the brand’s position within the evolving luxury travel landscape.