Bhuvan Bam Ventures into Fragrances with Premium Brand Sarkar

Actor and content creator Bhuvan Bam has entered the premium fragrance market with the launch of Sarkar, a new perfume brand co-founded with entrepreneurs Neel Gogia, Rohit Raj and Jag Chima.

Nearly three years in development, Sarkar has debuted with a collection of four unisex fragrances priced between ₹1,000 and ₹2,000. The perfumes will be available through the brand’s website as well as e-commerce platforms Amazon and Flipkart.

Positioned in the Premium Fragrance Segment

Sarkar is positioned as a premium fragrance brand aiming to offer parfum-strength perfumes at a mid-premium price point.

The launch comes amid growing consumer interest in premium beauty and personal care products in India, alongside the expansion of direct-to-consumer brands targeting consumers looking for elevated products at accessible prices.

For Bam and his co-founders, the focus is on building Sarkar as a long-term consumer brand rather than a short-lived extension of his creator identity.

“Sarkar was never about creating a fragrance brand for a moment. It was about building a brand with a distinct identity and a long-term vision,” Bam said.

He added that every aspect of the brand, from its identity to the development of its fragrances, has been shaped with patience, intention and attention to detail.

Four Unisex Fragrances in Debut Collection

Sarkar’s inaugural collection comprises four fragrances Orion, Noble, Throne and Regal.

According to the company, all four perfumes feature a 25% oil concentration and comply with International Fragrance Association (IFRA) standards.

Orion, Noble and Throne have been formulated in France, while Regal has been developed in Spain.

The collection has been designed around distinct fragrance profiles that can be worn across different occasions while maintaining the brand’s premium positioning.

Bridging the Gap Between Mass and Luxury

Neel Gogia, co-founder of Sarkar, said the founders identified an opportunity in the market between mass-market fragrances and luxury perfume houses.

“We felt there was room for a fragrance house that could bridge that gap without compromising on quality, formulation or experience,” Gogia said.

He added that Sarkar’s ambition is to build the business around consistency, craftsmanship and continuous product development.

Co-founder Rohit Raj described fragrance as an extension of storytelling, while Jag Chima highlighted the focus on developing distinctive scent profiles suitable for different occasions.

Bhuvan Bam Expands Beyond Content

The launch of Sarkar represents another step in Bam’s journey beyond entertainment and digital content into consumer entrepreneurship.

The move also reflects a broader trend of digital creators and entertainers expanding into lifestyle, beauty and personal care categories by leveraging their understanding of audiences and brand building.

However, Sarkar enters an increasingly competitive premium fragrance market, with domestic startups, international labels and celebrity-backed brands all targeting consumers seeking higher-concentration perfumes at relatively accessible price points.

The Bottom Line

With Sarkar, Bhuvan Bam and his co-founders are positioning themselves in India’s growing premium fragrance segment with a focus on quality, craftsmanship and long-term brand building. Starting with four unisex fragrances and a digital-first distribution strategy, the brand aims to bridge the space between mass-market perfumes and luxury fragrances.