Hershey Canada appoints Michelle Gupta as Head of Marketing

Hershey Canada has appointed Michelle Gupta as its new Head of Marketing, marking a new chapter in her career following her tenure at Procter & Gamble (P&G).

Gupta announced the appointment through a LinkedIn post, expressing her excitement about joining Hershey Canada and working across some of the company’s well-known brands in the Canadian market.

Michelle Gupta Begins New Chapter at Hershey Canada

Sharing the news, Gupta highlighted Hershey’s people, portfolio of snacking brands and company culture as key reasons behind her enthusiasm for the new role.

“Hershey is a place where brilliant people, a snacking powerhouse portfolio, and a genuine passion for making more moments of goodness all come together, and I am so ready to be part of it,” she wrote.

As Head of Marketing, Gupta will join the Hershey Canada leadership team and contribute to the company’s marketing efforts across its portfolio of brands.

Moves to Hershey After Procter & Gamble

Before joining Hershey Canada, Gupta was associated with Procter & Gamble, where she gained experience that she described as instrumental in shaping her professional journey.

Reflecting on her time at P&G, Gupta expressed gratitude for the experiences, colleagues and relationships she developed during her tenure.

“The experiences and the people I met along the way have shaped me in ways I’ll always carry with me. On to the next chapter!” she added.

Focus on Hershey’s Brand Portfolio

Gupta’s appointment places her at the forefront of Hershey Canada’s marketing function as the company continues to engage consumers through its portfolio of snacking brands.

Her new role will provide an opportunity to build on her previous marketing experience while contributing to Hershey’s brand-building initiatives and strengthening consumer connections across the Canadian market.

The Bottom Line

Michelle Gupta’s appointment as Head of Marketing at Hershey Canada marks a significant career move as she transitions from Procter & Gamble to the global snacking company. In her new role, Gupta will bring her marketing experience to Hershey’s portfolio while embarking on the next phase of her brand leadership journey.