Teen Bandar Brings BGMI’s 5th Anniversary Campaign to Life with a Three-Film Series Celebrating India’s Gaming Community

As BATTLEGROUNDS MOBILE INDIA (BGMI) celebrates its fifth anniversary, digital-led creative agency Teen Bandar has conceptualized and executed a three-film campaign that transforms a simple reward mechanic into an entertaining celebration of the game’s passionate community.

Developed in partnership with KRAFTON India, the campaign revolves around a refreshingly simple idea: players don’t need to pull off extraordinary stunts to earn Classic Crate Coupons. As part of the anniversary celebrations, players receive 10 free Classic Crate Coupons simply by logging into the game. Teen Bandar’s creative approach takes this everyday action and elevates it through three distinct, cinematic films set across unique worlds—from the skies to the underground and everything in between.

Each film brings together BGMI’s signature gameplay, humour and larger-than-life storytelling while remaining rooted in relatable player experiences. Designed as a digital-first campaign, the films celebrate the dedication of BGMI’s community and reinforce the brand’s player-first philosophy during its milestone anniversary.

The campaign has been rolled out across BGMI’s digital and social media platforms as part of the brand’s fifth anniversary celebrations.

Srinjoy Das, Director of Marketing & BGMI Product Management, KRAFTON India, said:

“Our fans are the soul of BGMI, and five years in, we wanted to make that the centre of our anniversary story. This campaign is a love letter to every player who has ground their way through matches, chased crates, and kept coming back. This time, all they have to do is log in—and we think that says everything.”

Savio Joseph, Co-founder, Teen Bandar, said:

“We’ve had the privilege of working with BGMI over the years, and it’s incredibly rewarding to see that long-standing association continue with such a significant milestone. The brief was built around a simple player reward, but we wanted to tell that story in a way only BGMI could—through cinematic worlds, humour and the unmistakable energy of its community. From the skies to the underground and everything in between, each film was designed to celebrate the imagination and scale that players associate with BGMI. We’re grateful to the KRAFTON India team for their continued trust and for giving us the freedom to keep pushing the creative boundaries.”