Usha International ropes in Varun Yadav to lead marketing for fans category

Usha International has appointed Varun Yadav as Head of Marketing – Fans, entrusting him with the marketing mandate for one of the brand’s flagship product portfolios.

Sharing the update on LinkedIn, Yadav expressed excitement about the new role, highlighting that it brings together his experience across brand marketing, product management, and business strategy.

“I’ve had the opportunity to work across brand marketing, product management and business strategy. This new role allows me to bring those experiences together while leading the marketing journey for one of Usha’s flagship categories,” he wrote.

Yadav joins Usha after serving as National Head – Category & Sourcing at Inalsa Home Appliances. Before that, he was Category Head at Orient Electric.

His career also includes a nearly three-year stint at Bajaj Electricals, where he worked as Category Head and Senior Product Manager, playing a key role in scaling the Morphy Richards portfolio and the company’s NEX brand. Earlier, he held product and marketing roles at Kohler Co. and Panasonic India.

With this appointment, Usha International strengthens its leadership team as it sharpens its focus on growing its fans business in an increasingly competitive consumer durables market.