AGENCY09 facilitates strategic collaboration between Jupiter Hospital and Discovery for ‘Structures of Tomorrow’

Jupiter Hospital and Discovery come together for Structures of Tomorrow, an upcoming documentary special featuring Jupiter Hospital’s flagship facility in Dombivli, Mumbai. Enabled by AGENCY09, the documentary highlights the scale, planning and patient-first thinking behind the development of the facility. Structures of Tomorrow is set to premiere on Discovery and Discovery+ on Saturday, 20 June 2026, at 6:30 PM IST.

Structures of Tomorrow is a 22-minute documentary that offers an inside look at the planning, infrastructure and operational considerations behind Jupiter Hospital in Dombivli around Mumbai. It also captures the 25-month journey of developing the facility, involving architects, engineers, doctors, operations teams and multiple stakeholders, while highlighting key aspects including emergency preparedness, backend infrastructure testing, patient movement planning, healing gardens, natural lighting and companion beds for relatives of ICU patients, showcasing the approach towards balancing medical efficiency with patient experience.

Speaking on the collaboration, Shom Mazumdar – Brand, Marketing & Communications Advisor – Jupiter Hospital, said, “This hospital has been built around one central thought: how do we make care more efficient, more compassionate and more reassuring for every patient and family who walks through our doors. From clinical planning to patient movement, sustainability and comfort, every detail has been carefully considered. Through this documentary, and with AGENCY09’s support in shaping the collaboration with Discovery, we are able to share the thinking and effort that usually stays behind the scenes.”

With this collaboration, AGENCY09 continues to strengthen its role as a strategic partner for brands looking to create meaningful content-led platforms that go beyond conventional marketing formats and build deeper brand credibility.

Tushar Khakhar, Founder & First Executive, AGENCY09, said, “This was one of those rare ideas where the fit felt completely natural. Jupiter Hospital had a story of scale, care and intent that deserved to be told with depth, while Discovery brought the credibility and storytelling legacy to do justice to it. Our role was to creatively bring these two brands together in a way that felt authentic to both.”

While most healthcare brands traditionally rely on corporate films or brand videos to communicate their capabilities, Structures of Tomorrow approaches Jupiter Hospital’s story differently. Structures of Tomorrow echoes Jupiter Hospital’s vision of making world class future-ready healthcare accessible to all. The launch of the documentary is backed by a high-octane marketing campaign spanning print, broadcast, and digital media.