Richa Gupta Joins Honasa Consumer to Lead Ecommerce Business

Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth opportunities across Honasa’s portfolio of brands.

Richa brings over 20 years of experience across ecommerce, consumer businesses, category management, and business transformation. Prior to joining Honasa, she held leadership roles at Amazon India, Nykaa, and Ekart Logistics, where she drove business growth, category expansion, strategic partnerships, and operational excellence. Her deep expertise in beauty, e-commerce, and consumer-centric innovation makes her uniquely positioned to lead the next phase of growth for Honasa’s e-commerce business.

Commenting on the appointment, Varun Alagh, Co-founder and CEO, Honasa Consumer Limited, said, “At Honasa, we’ve always believed that the future of consumer brands will be shaped by a deep understanding of consumers, backed by technology and innovation. E-commerce is not just a channel for us, it is where we build relationships with consumers, learn from them, and respond to their evolving needs. Richa brings a strong combination of strategic thinking, operational excellence, and deep e-commerce expertise. Her experience in building and scaling pioneer marketplaces will be invaluable in helping us strengthen these connections and unlock new opportunities across our brand portfolio. We’re excited to welcome her to the team.”

Commenting on joining Honasa, Richa Gupta said, “I’ve long admired Honasa’s ability to build brands that stay closely connected to changing consumer needs while continuing to innovate and scale with agility. The company has created a strong foundation across beauty and personal care, and I believe there is significant headroom for growth as digital commerce continues to expand and evolve. I am excited to join this talented team and contribute to strengthening our e-commerce capabilities, deepening consumer relationships, and driving sustainable growth across brands and channels.”

With a portfolio of category-leading brands across beauty and personal care, Honasa Consumer Limited continues to focus on building purpose-led brands powered by consumer insights, innovation, and digital-first capabilities. The company remains committed to identifying emerging consumer opportunities and creating brands that cater to the evolving aspirations of Indian consumers.