Zydus Lifesciences Limited, an innovation-driven global life sciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has progressed significantly. Watch the ad film https://www.youtube.com/watch?v=_G3J1BwJmzc Fatty liver disease has emerged as a growing public health concern, with nearly 40% of adults estimated to be at risk. Despite its increasing prevalence, the condition often remains undetected due to the absence of obvious symptoms in its early stages. Through ‘Liver Ki Suno’, Zydus aims to encourage greater awareness, timely screening and proactive management of liver health. The campaign highlights key metabolic risk factors that can adversely affect the liver, including diabetes, excess body weight and high triglycerides. Their roles are similar to ‘villains’ who cause…
