Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships.

A Strategic Elevation

Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation strategies. In her new role, she will be responsible for:

• Driving brand partnerships and collaborations
• Enhancing monetisation opportunities across platforms
• Building strategic alliances with key stakeholders

The move underscores Myntra’s commitment to scaling its partnership-led growth model.

Strengthening Brand Partnerships

Brand partnerships have become a crucial lever for growth in the e-commerce and fashion space. Myntra is increasingly focusing on:

• Collaborations with fashion and lifestyle brands
• Creating exclusive collections and experiences
• Leveraging co-branded campaigns for visibility

With Puja Rizal leading this function, the company aims to further strengthen its brand ecosystem.

Driving Monetisation Strategies

Beyond partnerships, monetisation is a key focus area for digital platforms. Myntra’s approach includes:

• Expanding advertising and sponsored content opportunities
• Leveraging data-driven insights for targeted campaigns
• Creating value-added services for partner brands

Rizal’s role will be instrumental in aligning these initiatives with Myntra’s broader business objectives.

A Leadership Move Backed by Experience

Puja Rizal brings experience in brand partnerships and marketing strategy, making her well-suited for this role. Her elevation reflects Myntra’s strategy of:

• Promoting internal talent with domain expertise
• Building future-ready leadership capabilities
• Driving innovation in partnerships and monetisation

Her leadership is expected to play a key role in shaping Myntra’s next phase of growth.

The Bigger Industry Trend

The move highlights a broader shift in the e-commerce industry, where platforms are:

• Investing in partnership-driven growth models
• Building integrated monetisation strategies
• Focusing on collaborative brand ecosystems

As competition intensifies, such strategies are becoming essential for differentiation.

The Bottom Line

With Puja Rizal stepping into the Deputy Director role, Myntra is reinforcing its focus on strategic partnerships and scalable monetisation.

As the platform continues to evolve, strong leadership in these areas will be crucial in driving sustained growth and strengthening its position in the competitive fashion e-commerce landscape.