Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships. A Strategic Elevation Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation strategies. In her new role, she will be responsible for: Driving brand partnerships and collaborations Enhancing monetisation opportunities across platforms Building strategic alliances with key stakeholders The move underscores Myntra’s commitment to scaling its partnership-led growth model. Strengthening Brand Partnerships Brand partnerships have become a crucial lever for growth in the e-commerce and fashion space. Myntra is increasingly focusing on: Collaborations with fashion and lifestyle brands Creating exclusive collections and experiences Leveraging co-branded campaigns for visibility With Puja Rizal leading this function, the company aims to further strengthen its brand ecosystem. Driving Monetisation Strategies Beyond…
