Tata Starbucks Promotes Mitali Maheshwari to Director – Product & Marketing

Tata Starbucks, the 50:50 joint venture between Tata Consumer Products and Starbucks Coffee Company, has promoted Mitali Maheshwari to Director – Product & Marketing.

Maheshwari announced the development in a LinkedIn post, writing, “I’m happy to share that I’ve been promoted to Director – Product & Marketing at Tata Starbucks India!”

Reflecting on her journey with the coffee company, she said, “What started as a dream job has become an incredible opportunity to turn that passion into purpose working alongside an A-team of incredibly talented colleagues to build great products for the many Indias within India, tell authentic stories that connect with consumers, create meaningful experiences and, ultimately, drive impact on both brand and business.”

Maheshwari joined Tata Starbucks in April 2024 as Head – Product & Marketing before taking on the expanded leadership role.

Prior to joining the company, she spent a decade at energy drink maker Red Bull India, where she held progressive leadership positions across consumer collecting and brand management. She also served as Head of Brand Marketing for nearly two years.

Maheshwari began her career in account management at DDB Mudra Group. Across her 14-year career in consumer marketing, she has built experience in purpose-driven brand campaigns, product development and customer experience strategies.