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June 13, 2026 June 10, 2026 by In Story 2Marketing

adidas Launches Rocket League-Themed Activation Ahead of FIFA World Cup

adidas has unveiled a Rocket League-inspired fan experience ahead of the FIFA World Cup 2026, bringing together the worlds of football, gaming, and digital entertainment to engage a new generation of sports fans. The initiative reflects adidas’ ongoing efforts to connect with younger audiences through immersive experiences that blend physical sport with digital culture. By...

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May 12, 2026 May 7, 2026 by In Story 1Advertising

MERED Introduces Innovative Floating Sales Experience at Al Reem Island

MERED has unveiled a floating sales gallery on Al Reem Island in Abu Dhabi, introducing a distinctive experiential concept to the region’s luxury real estate market. The initiative reflects the growing trend of developers using immersive and design-led experiences to engage high-end property buyers and investors. Positioned on the waterfront, the floating gallery aims to...