Underneat has rolled out a new OOH campaign across key areas in Bengaluru to mark its launch on Myntra’s M-Now, turning one of the most familiar signs of uncomfortable innerwear into a bold outdoor visual. The large-format billboards feature a close-up of a woman’s back with the visible imprint of a bra, accompanied by the...
Underneat has unveiled its first summer campaign, ‘Life When I’m Offline’, encouraging consumers to disconnect from digital distractions and embrace meaningful real-world experiences. The campaign highlights the value of being present in everyday moments, promoting a lifestyle that prioritises authentic connections, self-expression, and mindful living. At a time when screen time continues to dominate daily...
