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August 10, 2026 August 11, 2026 by In AdvertisingStory 3

IAA Leadership Awards 2026 Brings Together India’s Icons of Leadership, Creativity and Impact

The International Advertising Association (IAA) India Chapter hosted the 13th edition of the prestigious IAA Leadership Awards on August 7, 2026, at Mumbai, bringing together over 250 distinguished leaders from business, marketing, advertising, media and entertainment. Held under the theme ‘The Power of Balance’, the 2026 edition recognised leaders who have demonstrated the ability to...

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May 29, 2026 May 28, 2026 by In Story 3Advertising

How Vivo Strengthened Its Smartphone Position Through Offline Retail Dominance

Vivo has emerged as one of the most influential players in India’s smartphone market by aggressively building a deep offline retail network that helped transform brand visibility into long-term market share growth. While many smartphone brands focused heavily on online flash sales and e-commerce-driven expansion, Vivo strategically prioritised physical retail penetration, local dealer relationships, and...