Women’s ethnic wear brand SHREE’s ongoing ‘Shree Se Saji Diwali’ campaign presents a seven-part creative interpretation of Maa Sita’s journey, connecting moments from her story with the brand’s festive collection. The wider campaign spans pre-Diwali storytelling, Dhanteras and Diwali celebrations and will continue through Diwali. The central idea looks at the journey before Maa Sita’s...
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