TechnoSport, India’s largest activewear brand, has unveiled a new campaign film celebrating the anticipation of Durga Pujo and the energy it brings to Kolkata’s neighbourhoods. Built around the creative thought ‘Maa Aschhe. Boshe Thaki Ki Kore?’, meaning ‘Maa is coming. How can we possibly sit still?’, the film brings the brand’s ‘Designed for Momentum’ philosophy...
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