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October 26, 2026 October 26, 2026 by In MarketingStory 2

Nike and Mumbai Indians enter multi-year partnership beginning in 2027

Nike and Mumbai Indians have entered a multi-year partnership that makes the former the official kit partner of its women’s and men’s teams. The partnership kicks off in the 2027 season. Nike will outfit both teams, their coaches and technical staff, across match play, training and sportswear.  Skechers was the last kit partner for Mumbai Indians. The...

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June 20, 2026 June 19, 2026 by In MarketingStory 2

Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...