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September 11, 2026 September 10, 2026 by In MarketingPowerful BrandsStory 1

Chapter2Drip Launches WASHED PAST, A New Campaign That Turns Emotional Baggage Into A Playful Fashion Story

Chapter2Drip, the contemporary streetwear label founded by Rhea Chakraborty and Showik Chakraborty, introduces WASHED PAST, its latest collection, shot at WTF Media Studio in Mumbai. Launched in September 2026, the collection explores the idea of letting go of emotional baggage and moving forward, using the familiar act of doing laundry as a playful metaphor. The...

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August 25, 2026 August 25, 2026 by In AdvertisingStory 2

Underneat puts ‘what’s happening behind your back’ on Bengaluru billboards with its Myntra M-Now launch

Underneat has rolled out a new OOH campaign across key areas in Bengaluru to mark its launch on Myntra’s M-Now, turning one of the most familiar signs of uncomfortable innerwear into a bold outdoor visual. The large-format billboards feature a close-up of a woman’s back with the visible imprint of a bra, accompanied by the...